Carne Diem Event Branding Campaign
Annual Event Campaign & Experiential Branding
Carne Diem is VI Marketing’s annual chili cook-off and block party benefiting United Way of Oklahoma. Each year introduces a new theme and requires a full promotional and experiential campaign.
Post-Event Email/Blog Header
Challenge
Create a fresh visual identity annually
Produce 100+ cohesive assets across platforms
Drive attendance and fundraising
Maintain consistency across digital and print materials
Execute under tight timelines
Promotional Poster
Strategy
Translate each year’s theme (e.g., 2025 “Western”) into a flexible visual system that could scale across promotion and on-site experience.
Each campaign required:
Strong, theme-driven typography
Distinct color palette
Adaptable layout systems
Assets usable by internal teams and external partners
Event Landing Page
Multi-purpose Pattern
Digital Billboard
Execution
Pre-Event Promotion
Social campaign graphics
Pre and post-event emails
Landing pages
Posters & flyers
On-Site Experience
Large-format signage
Wayfinding
Stage graphics
Tent and booth signage
Branded merchandise
Digital screens
Printed collateral
Social partner kit
Various Social Media Graphics
My Role
Art Director (3 consecutive years)
Led all visual campaign execution
Designed 100+ assets annually
Built visual toolkits for internal teams and partners
Supported timeline coordination and production needs
Teaser Photos for Social Media (Creative Direction and Photo Editing)
Outcomes
Despite severe weather in 2025, the event raised $12,212 for United Way (more than ever before)
1000+ in attendance
Strong internal engagement and participation
Elevated perception of the event as a polished, high-energy experience
Positive reflection on VI Marketing and Branding
65+ chilis competed
Post-event Email Graphic