Each January, VI Marketing and Branding rolls out an annual theme that acts as a creative thread for the year. While it kicks off internally, the theme lives well beyond that moment—showing up across internal and client-facing applications, including the Carne Diem Chili Cook-off and the agency’s Christmas gift. I worked closely with the Senior Creative Director from concept to execution, revisiting and evolving the theme throughout the year as new assets and needs came up.